Beauty Industry

New Serums with Natural Actives

Tata Harper has launched 3 new anti-aging serums that contain natural actives.

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By: Jamie Matusow

Editor-in-Chief

Tata Harper has launched the SuperNatural Serum Collection at Neiman Marcus, Bergdorf Goodman and Space NK. The collection is a trio of the “world’s most highly-concentrated, 100% natural anti-aging serums,” according to the brand.

The original formulahas been “supercharged” with 3 unique melanges of powerful ingredients to zone in on specific anti-aging needs.

The serums are packaged in airless bottles with matte gold caps.

“This serum collection enters the high-end beauty category that has been traditionally occupied by chemical, synthetic-based brands, challenging the assumption that natural doesn’t mean effective. These ultra-luxurious serums target and address the root causes of the signs of aging, delivering results on every layer of the skin,” explains Tata Harper, founder of Tata Harper Skin Care.

The collection includes:

Boosted Contouring Serum, which helps firm, lift and tone the appearance of skin. It contains Algae Extract and Goldenrod Flower.

Concentrated Brightening Serum, which decreases the appearance of discoloration in the skin by targeting melanin. It contains antioxidants such as Sea Daffodil Extract, Sea Fern Extract and Madonna Lily Stem Cells.

Elixir Vitae, which corrects and prevents loss of facial volume. It contains natural actives such as Spanish Lavender, Sweet Iris Leaf Stem Cells and Spring Snowflake Bulb Extract.

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